Visitors to Ipswich can expect new experiences and attractions this year after nine local tourism businesses secured funding through Ipswich City Council’s Exceptional Experiences Program.
Aimed at further developing Ipswich’s vibrant tourism industry, the pilot program provides matched funding support to local businesses to develop new or enhance existing visitor experiences.
Mayor Teresa Harding said that council is committed to supporting local businesses and ensuring that tourism operators continue to provide local jobs in the recovery from the pandemic.
“COVID-19 has had a devastating impact on the tourism industry, with operators across Australia being forced to hold off on growth plans in 2020,” Mayor Harding said.
“Through this program, council is supporting local businesses to further develop local tourism product offerings which will in turn boost visitor numbers and expenditure in our region.
“A growing tourism industry here in Ipswich means local job creation, a significant boost to the Ipswich economy, and a range of exciting experiences for visitors from across Queensland and Australia.”
The nine businesses that secured funding under the program include: Quest Ipswich, Queensland Raceways, Queensland Pioneer Steam Railway, Tripswich Tours, The Soul Nook Collective, The Llama Farm, Oikos Café, Ghost Tours and Haigslea Ewe Nique Hobby Farm.
Funding will be used for a range of purposes including upgrading facilities, supporting the launch of a range of new tours and unique experiences, and creating new websites.
Economic and Industry Development Committee chairperson Councillor Nicole Jonic said the pilot program was identified as a priority in the City of Ipswich Destination Management Plan.
“The program provides a direct response to the ongoing needs of the Ipswich tourism industry, which is evident in how well it has been received by the business community,” Cr Jonic said.
“In addition to those that applied for the pilot program, we had a number of businesses express interest in applying for a future round if it was offered.
“Looking forward, council will review the pilot program and consider extending it in 2021-22.”
More information about visitor experiences and attractions in Ipswich is available at discoveripswich.com.au
Did you know there’s even more support for local tourism operators?
It’s as simple as joining the Ipswich Tourism Operators Network. Find out why more than 100 Ipswich businesses have already signed up at www.discoveripswich.com.au/promote