Simple pledge that could make a difference

Ipswich City Council has reaffirmed its commitment to road safety as part of National Road Safety Week 2020.

Earlier this year, council adopted a new iGo Road Safety Action Plan 2020 in a collaborative project with state departments and emergency services to reduce the number of deaths and serious accidents on Ipswich roads.

Mayor Teresa Harding said the iGO Road Safety Action Plan was a key part of council’s broader response to the city’s current and future transport needs in the iGO transport master-plan.

The iGO Road Safety Action Plan details how council will work with authorities and the community to reduce road trauma, and includes a series of road safety targets including:

  • A 15 per cent reduction in rear-end crashes resulting in death or serious injury within the next five years;
  • A 10 per cent reduction in the number of crashes resulting in death or serious injury where alcohol and/or drugs were a factor in the next five years;
  • A 20 per cent reduction in the number of single-vehicle accidents in the next five years.

>> Take the pledge here: <<

The iGO road safety targets were set after road safety improvement opportunities were identified in the Ipswich region through a statistical review of the past 10 years of road safety data and analysis of traffic data.

Council also undertook a literature review of emerging trends in road safety and best practice approaches to addressing key issues in informing the development of the iGO Road Safety Action Plan.

“One life lost on our roads is one too many, which is why all of us, motorists and pedestrians, have a role to play in improving the safety of our region’s transport network,” Mayor Harding said.

“This National Road Safety Week I’m encouraging Ipswich residents to take the pledge to drive so others survive.”

National Road Safety Week 2020 runs from 15 to 22 November, with road users asked to take the pledge to:

  • Drive as if my loved ones are on the road ahead;
  • Remove all distractions and never use my mobile phone while driving;
  • Not put other people at risk by speeding, driving while tired or under the influence of alcohol/drugs;
  • Protect all vulnerable road users, especially those whose job places them in harm’s way, by slowing down and giving them the space they need to be safe.

Taking the pledge is quick and easy, and can be completed online at

Read more about Ipswich City Council’s iGo transport plan at

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