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Google Ipswich Trekker 2.0 a huge success for local business

More than half a million views have now been recorded to key Ipswich locations, venues and businesses who partnered with Ipswich City Council on the Google Trekker 2.0 program.

Last year, Ipswich City Council was one of only 200 organisations globally and the only council in Australia who were invited to participate in a special program that supports local businesses and city assets to enhance their Google Maps, Google My Business and Google Street View listings.

Since then more than three terabytes of footage has been recorded and uploaded to Google Maps, Google My Business and Google Street View listings to date.

Eighty-Eight businesses and organisations took the opportunity to sign up to have the Ipswich Google Street View Trekker, showcasing the inside of their locations allowing Google Maps and Google My Business users to see inside venues and buildings.

Some of the businesses which participated in the program include Ballistic Brewery, Watercress Creek Olives and Limes, Ipswich Antique Centre, Rafter and Rose, Incinerator Theatre, The Llama Farm and the Ipswich Civic Centre, with 61 locations live on Google.

Mayor Teresa Harding said Google Trekker has provided council and local businesses the opportunity to showcase Ipswich attractions to millions of people online.

“This project has been a huge success drawing in half a million viewers to our local attractions, venues, hospitality, retail businesses, parks, libraries, art gallery and heritage sites at the click of a button,” Mayor Harding said.

“Viewers can access a 360-degree footage of the inside of our local businesses providing an insight to the amazing businesses and attractions we have on offer to audiences globally.

“This program has provided an opportunity for growth amongst our local businesses and has helped draw in both residents and visitors to venues across our great city.”

The Workshops Rail Museum, the Ipswich Civic Centre, Rafter and Rose and Seraphim Escape Rooms are some of the local attractions which have received the most views on Google Trekker.

Economic and Industry Development Committee Chair Deputy Mayor Nicole Jonic said this program came about from the findings and priorities of the City Destination Plan 2019-2023 and has provided local businesses another innovative way to reach local, interstate and international customers.

“This program has been of huge benefit to our local small businesses during these difficult times,” Cr Jonic said.

“During COVID-19 lockdowns, some of our local venues have even used the Google Trekker footage to provide virtual tours of their venue to local, interstate and international customers.”

For more information on how your local business can sign up to be part of the Google Trekker 2.0 program visit: www.discoveripswich.com.au/trekker-2-eoi

Read also:

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